For me, the taste is equally important as the design itself. I continuously test and taste my recipes to create cakes that are moist, soft and that the flavour combinations are unique and marry well. No pun intended! I am a huge advocate of high quality, Irish ingredients and where possible I shop locally and in season. My philosophy of ingredients and therefore flavour were instilled during my Ballymaloe training. I steer clear of artificial colourings, flavourings and preservatives. All the flavours and colours are natural from the raw ingredients used. You can feel good about eating these cakes that are made from scratch, no cake mixes here!